Lifestyles by Estelia… Are Groceries Becoming a Guy Thing?
If you haven’t noticed lately, products traditionally marketed to women are now trying to grab the attention of men. Food makers, eager for any potential new sales, are trying to win over men. Research indicates men are doing a greater share of the grocery shopping and meal preparation. In a June survey by Midan Marketing LLC of 900 meat-eating men ages 18 to 64, 47% were deemed “manfluencers.” Who or what are maninfluncers? They are guys responsible for a least half of the grocery shopping and meal preparation for their households. The key to marketing to men is in the packaging and description. For example: Beer or soda in a long-neck brown bottle makes a man feel like a man – drinking from a straw does not. Puckered lips and sunken cheeks are definitely not a desirable guy look. So ladies, the next time you’re pushing your grocery cart down the aisles of your neighborhood Publix, take a good look at the new packaging and wording of familiar products that are trying to be “dude food”. You can blame it on or sing the praises of the manfluencer movement!