Hoping to differentiate their projects in the crowded market of luxury condos, developers in some major U.S. cities are incorporating feng shui principles.

Retailers such Whole Foods, McDonald’s and Disneyland are already using concepts of this Chinese philosophy to help them identify optimal building locations and designs in an attempt to maximize health, harmony, and wealth.

Although feng shui is a philosophy that is not for everyone, it is spreading into the residential market, becoming more popular with buyers and builders.

Wayne Carroll, president and CEO of the Jason Corporation, which developed Logan Circle, a feng shui inspired project in Washington, D.C., said he first became interested in feng shui from colleagues he met while doing business in Asia. According to Carroll all real estate developers in Hong Kong consult a feng shui master before building any structure.

Unlike a standard building, a feng shui project is noted more for the elements it doesn’t have. Here are a few as they pertain to location:

• A property on a corner that faces a four-way stop intersection is bad feng shui;
• A property located at a T-junction is bad feng shui; and
• A property at a dead end is bad feng shui.