Real Estate Tips and Trends…  Grammar Rules in Real Estate

In 2013 Redfin, a national real estate brokerage and Grammarly, an online proofreading application, examined 106,850 luxury home listings in 52 metro areas.

Their analysis of listings priced at $1 million and up showed that perfect listings, ones written in full sentences without spelling or grammatical errors, sold three days faster and were 10% more likely to sell for more than their list price than listings overall.

Conversely, listings fraught with technical errors – misspellings, incomplete sentences, incorrect homonyms – recorded the most median days on the market and had the lowest percentage of homes that sold over list price.

Aside from errors, the analysis also looked at style preferences in listings. One of the most common – phrases written in all CAPITAL LETTERS – saw the least success in terms of sale price, with only 5.6% of homes selling above list price. Common abbreviations such as “bdrm” for “bedroom” and short phrases fared well by comparison.

In case you’re wondering – the most commonly misspelled words in listings are: throughout, separate and oversized.