Selling a home is emotional. It can be upsetting or uplifting, overwhelming or exciting – it depends on your reason for selling. One thing sellers agree on, however, is they want a fast sale for the most money. The best way to achieve this outcome is by hiring an experienced local real estate agent.
Top 5 Reasons to Hire a Real Estate Agent
With so much information a few clicks away online, many sellers think they can save time and money by selling their homes without a realtor. Truth be told “For Sale by Owner” (FSBO) homes sell for over 25% less, on average, than agented properties.
Pricing a home is one of the most important parts of the selling process. FSBO sellers risk pricing it too low and leaving money on the table or too high and risk the house languishing on the market. For most owners it is hard to price their home objectively. The best way to set the right listing price is to get a comparative market analysis (CMA) from an experienced local realtor.
2. Preparing a Home for Sale
More often than not FSBO sellers do not realize the amount of work that goes into a successful sale, such as staging your home the right way, keeping it clean and ready for showings, maintaining the yard, and taking care of touch ups and repairs.
Even with an agent you will still have to take care of some of these tasks, but an agent can give you valuable advice about what work is the most important to attract buyers. At the top of this list is staging. A staged home looks fresh and new. It allows buyers to envision it as their own space and makes it easier for them to become attached to it. According to the Real Estate Staging Association, homes that are staged before going on the market sell 73% faster, on average, than their non-staged counterparts.
3. Real Estate Negotiation
Most FSOB sellers have minimal experience in negotiating offers and determining whether or not a buyer is serious. A professional agent with good negotiating skills can guide you to the strongest offers and recommend appropriate counteroffers in order to reach a fair price for the property you are selling.
4. Home Renovations that Make Sense for Resale
Not all FSOB sellers are knowledgeable of the types of upgrades and improvements that bring the best return on investment when selling. For example: if your home is already priced at the higher end in a neighborhood, making home improvements may not yield a suitable return on investment. An experienced realtor can tell you what improvements you should make to expedite the sale and how much you should spend on making them.
5. Access to Extensive Market Exposure
An experienced real estate agent has access to a myriad of platforms to market homes for sale; the average FSBO seller does not. At their fingertips agents have access to the Multiple Listing Service (MLS), online listing portals, professional networks, and connections with other agents, in addition to social media. Realtors will work hard to get a lot of eyes on your listing and plenty of potential buyers in the front door – after all, it’s their job.
Working with Estelia Mesimer – RE/MAX Metro
When you work Estelia, you are working with an experienced professional. With over 25 years in real estate, specializing in Pinellas County, she understands fair market value and pricing strategies and can help you get as much money out of your house as possible by appealing to a wide range of buyers.
As an experienced agent, Estelia can spot serious buyers and guide you toward the strongest offers. She’s extremely familiar with the selling process and the St. Petersburg market and will recommend appropriate counteroffers.
“When a recently-widowed owner of a property in Bayway Isles contacted me, she had already received a cash offer from an investor. After doing a market analysis, it was my professional opinion that the property should be listed at $475,000 – an amount considerably higher than the offer made to her. The owner agreed. We received multiple offers at the listing price of $475,000 and sold the property for $480,000 – cash, much to the delight of the owner.”
Sellers need a seasoned real estate professional to guide them through the purchase and sale process and all the “legalese” that comes with it. Estelia is that professional.
Bottom Line: FSBO sellers who give up and get an agent list these three main reasons for doing so: 1) Selling with an agent is easier; 2) It takes too long to sell without one; and 3) FSBO paperwork is too complicated.
St. Petersburg Communities
Greater Pinellas Point
Historic Old Northeast
Historic Roser Park
Isla del Sol
If you’re interested in any of these of communities or live in one of them and are thinking of selling, call Estelia today.